Features
The watchdog for the product feed you already submit.
FG-1042, in plain English — Sample
No 40-tab diagnostics spelunking. Each issue on a product arrives with what the spec expects, what your feed sent, and the honest fix.
Four feed formats, one API
Submit CSV, TSV, XML (Google RSS style, namespaces handled), or JSON — or POST your catalog as a products payload. Any source works: Shopify's Google channel export, another feed tool's output, a spreadsheet.
Google + Meta rule packs
Each channel gets its own vocabulary and limits — Google wants availability in_stock, Meta wants in stock; title limits differ. Audits run against the channel you actually submit to.
Health score with a published definition
Score = % of products with zero errors, minus up to 10 points for warning volume. Bands: healthy (90+), at risk (70–89), poor (40–69), critical (under 40). The definition is on this page, not in fine print.
Diffing on every audit
New issues, resolved issues, score delta — every audit is compared to the previous one, so you can see exactly what a feed change broke or fixed.
Hosted fetching + scheduled audits
On Growth and Agency, give FeedGuard your feed URL and a cadence and it fetches and audits the feed itself — no cron of yours required. Fetching is guarded (public URLs only, size-capped, redirect-limited, conditional requests so unchanged feeds cost nothing), and every run is on record: audited, unchanged, or failed — never silent.
Webhook alerts
When an audit introduces new error-severity issues, FeedGuard POSTs the details to your webhook within seconds. Delivery is recorded on the audit — if your endpoint was down, you'll see that too.
Plan limits enforced in code
Feeds per account and products per audit follow your tier (Starter 1 / 5,000 · Growth 3 / 25,000 · Agency 15 / 100,000). No surprise overage meters — the API simply enforces the plan you bought.
How we compare
Competitor prices verified October 2026.
| Tool | Entry price | The catch |
|---|---|---|
| FeedGuard Starter | $19/mo flat | Continuous validation, score, fix list, alerts — for the feed you already have |
| DataFeedWatch | from $64/mo [verified Oct 2026] | Feed builder priced per SKU (+$5 per extra 1,000); you migrate your feeds into it |
| GoDataFeed | from $39/mo [verified Oct 2026] | Add-on stacking: +$5/1,000 SKUs, +$29/mo per extra PPC feed |
| Feedonomics | quote-only | Managed enterprise service — no public price, no self-serve trial |
| Merchant Center Diagnostics | free | After-the-fact: tells you what Google already disapproved. No alerts, no score, no diffing |